Jan 14, 2020
The F Bass is the bass player's bass player's bass guitar.
Today's guest, George Furlanetto, started the company when he built
his first electric bass in 1978. He says he shares the "analytical
supportive mindset of a bass player," but instead of supporting a
band, he supports the bassists themselves. Remaining open to
feedback from some of the world's most innovative high-level
players has been the catalyst for the incremental improvements that
have Made F Bass one of the most respected instrument manufacturers
in the world.
In this episode, we talk about learning to build through experimentation, growing the company, George's scientific approach to consistent improvement and his reluctant discovery of the secret to running a successful business.